Africa Digital Lab, the expertise and exchange platform created by Hopscotch Africa, published their new digital barometer in July 2014. The barometer detailed the way in which African cities appear on the web, considering the digital popularity of 62 cities, and established the top 5 most popular online African cities. The barometer analyses their attractiveness according to their referencing and notoriety on the web and their engagement with social networks.
Measurement of the digital population in African cities from the 15th of January to the 15th of February 2015 according to a group of indices incorporating qualitative and quantitative data:
∙ Degree of web presence: the presence measures the appearances of links mentioning the city on the internet, whether or not these links are managed by competent official authorities.
∙ Link mastery: attached to the specific analysis of links referenced on Google managed by official sources.
∙ Appropriation of social networks: community power measures the capacity of a city to mobilise a community of netizens (number of fans, followers, pages, groups, etc.).
∙ Top 5 most popular cities: Cape Town, Alexandria, Marrakesh, Johannesburg, and Windhoek
∙ Results of Africa Digital Lab’s analysis at: www.africadigitallab.com
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