In the autumn of 2014, Peugeot renewed its traditional roadshow format by digitalising this annual strategic discussion. The brand invited its 5 regional departments to participate for a day in the 5 autumn webcasts setting out the objectives and commercial challenges of recent months.
Peugeot entrusted U Pro once again with supporting it in setting up 5 live video-chats on 28 August.
The arrangements put into place were structured around 3 key stages:
Before the live video-chat: the dedicated online platform enabled 1,500 dealerships to connect and carry out PC & mobile configuration tests for an optimal virtual experience and to ask the contributors questions before the live event.
During the live event, the dealerships were able to follow the webcast live from studios in Paris and ask questions. These questions, after they had been moderated by the team, were sent to the iPads of the contributors to enable them to answer as many of them as possible during the live event.
Finally, the live event was put online for one month on the same platform, in a format divided up into chapters, to enable people to (re)watch the webcast if they wished to do so.
A week of pre-event preparations — 3,000 people targeted — 800+ tests carried out in advance
5hrs of webcasts — To anchor this digital roadshow within a new framework for Peugeot’s commercial communications, U Pro drew heavily on the codes of television and live broadcast.